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Marketing Rules
If you want to be successful in the long term, you should leave nothing to chance when planning. Because you can only achieve them if you know your marketing goals and have set them realistically. We will show you how to find the right marketing strategy for you.
Every company needs a marketing strategy to gain its place in the market. Almost 70% of marketers consider paid online advertising to be very important for the success of their marketing (source: hubspot.de). But does this also apply to your own company? We will show you how to find your optimal marketing strategy for long-term success.
What is a marketing strategy?
Well, everyone is talking about it and everyone knows that a strategy is somehow important, but what exactly is it and what does the term marketing strategy mean?
Certainly there are marketing goals that you want to achieve in your company, otherwise you would end up comfortably in bed in the morning. Of course, in order to achieve your ideas, you need strategies that define your path. Simply starting to run rarely leads to success. After all, your business is not a walk, but a marathon, for which you have to use your strength and resources well. Because only if your company grows solidly will you also be successful and generate sales.
If you know your marketing key figures, you can also achieve long-term successful positioning as a real brand and at the same time benefit from branding marketing. Brand monitoring is important here. And the way to a strong brand is through communication! So building your marketing is the way to go. But what exactly does marketing actually involve?
know your marketing goals
What is a marketing strategy?
What is a marketing strategy?
Recognize the needs of target group
Identify strengths and weaknesses
Identify strengths and weaknesses
Recognize the needs of your target group
Marketing has a lot to do with psychology and this marketing psychology starts with you. Because the task of your marketing is to adapt your entire marketing philosophy and your marketing measures to the existing market. You should also align all your activities in the company with it. Because the market is there and you can hardly change it.
Let’s see an example: If you make hairbrushes, no matter how beautiful, sustainable, practical or inexpensive they are, you will hardly be able to sell them to bald people. As long as you want to sell your brushes to a target group that doesn’t even need them, you won’t get very far. Therefore, the first thing to do is to know exactly what the needs, problems and wishes of your target group are.
Identify strengths and weaknesses
If you self-critically recognize the weaknesses in your marketing plan and offer, you can develop plans that will lead to the desired target state in the long term. In our example, you would have the opportunity to develop a different product that adapts to the needs of your hairless target group. With a special care cream or, for example, with a stylish hat to protect your head from sunburn, you would certainly have more success! So it doesn’t mean that the hairless target group described above is fundamentally unattractive. There is just no need for the solution you offer.
So marketing is far more than advertising, it’s a mindset. The art of successful marketing is to align the goals of your company with the needs of the market and then to communicate your offers precisely to the right target groups. After all, you will hardly be able to sell sand and shells on a beach because you think shells and sand are so great yourself! With brightly colored scoops or ice cream, on the other hand, you’re sure to attract customers!
For you as an entrepreneur, this means that you first have to adapt your planning approach to customer needs. In this way you then satisfy the needs of your customers and thus automatically of your company. Knowing what your potential and existing customers want gives you the opportunity to develop long-term strategies. They make you as a company interesting, likeable and attractive. In short: as long as you see yourself as a service person who fulfills wishes, your marketing, consisting of online marketing strategy and offline marketing, will also be successful!
Would you like to learn more about marketing strategies or do you even need help in designing a strategy that suits your company? Our experts will be happy to help you.
Service Benefits
we help you finding new customers
- creating marketing plan
- creating adds
- full service e-mail marketing
- lead generation